Quarter Pounder? McDonald?

We both went to Harajuku on last Sat. Interested with a shop calling " Quarter Pounder" with " McDonald" Logo nearby. Bought a Set Meal with Cheese Burger with French Fries and Drink. )(Yen$500 高い？安い？)Taste have much better than McDonald (Very Likely?). Back to Home, Surfed the web and found out that it is new Marketing Strategy for McDonald.........Ingredients not much differnce.....